Numbers paint a picture of success
Impressive numbers paint a very positive picture of Orion’s achievements: based in the new, modern Quinto Vicentino facility, home to a large showroom and beating heart of the whole supply chain, we produce three million pairs of sneakers every year, which we sell through 1,000 retail outlets.
An extraordinary result, the product of a wide-reaching strategy that began with procuring licences from various brands and subsequently involved establishing a style and design centre promoting a high level of innovation, initiating positive collaborations with Chinese manufacturers, and setting up solid partnerships with the main distribution chains in Italy and abroad.
The beating heart of the project
Every day, the Orion style and design centre witnesses the birth of new ideas spawned by continuous research into materials, technologies, fabrics and market trends. A breeding ground for innovation and creativity that harnesses experience, expertise and energy to take the look, comfort and performance of footwear to ever greater heights, while keeping true Italian Style front and centre at every turn.
Building on the outstanding values of Italy’s great footwear tradition, a team of highly creatively minded professionals, engineers and designers deliver new sneaker solutions without ever losing sight of the underlying theme identifying the then and the now of the brands they are asked to work on. The result is consistently original and unmistakable on-trend collections with a strong personality.
comfort and performance
Which is why we’ve channelled considerable resources and investments into optimizing the sole construction process. Made from vulcanized natural rubber with expanded polyurethane inserts and manufactured using a process known as the “Ideal”, the undersides of Orion designed sneakers stand out for their light weight, ruggedness, comfort and great shock-absorbing properties.
Italian style for every lifestyle
Interpretation tailored to each brand. One of the main reasons Orion enjoys such a great reputation is our ability to breathe new life into the image of our licensed brands, not only interpreting the exterior image, but capturing the underlying spirit, that extra something that has made them symbols of Italian style, of trend-setting fashion.
And so consumers who love the look of Head for sport, U.S. Grand Polo for timeless elegance and Navigare for leisure, find that essence echoed in Orion sneakers, the ideal solution for adding that coordinating finishing touch to a look, to create contemporary outfits that pack a visual punch.
In Orion’s carefully chosen manufacturing facilities in the Far East region and, above all, in China, the company’s managers are a constant presence. Professionals with in depth knowledge of the dynamics and critical issues of the Chinese industrial world have not only managed to build an effective production model, backed by a quality control system that meticulously supervises every stage of the cycle, but have also been successful in creating an information chain that by establishing a realtime connection between Italian offices and their Chinese counterparts allows for fast decisionmaking, immediate checks and prompt intervention.
A flair for speed and flexibility
One of the keys to Orion’s competitiveness is our ability to design, produce and launch never before seen collections of sneakers designed to cater promptly to the consumers’ ever changing desires. And while this is undeniably one of our strengths, it wouldn’t be possible without the prompt and reliable operation of an efficient, flexible manufacturing organization working behind the scenes, capable of fielding new demands and satisfying them within the fashion market’s ever more demanding time frames.
It’s in this very sense that Orion is so successful: a business that is receptive, with its finger firmly on the fashion market’s pulse ready to detect the latest stimuli; skilful in interpreting them, designing on trend models; and flexible in redirecting production without any interruption.
Consistently steady growth
The right response to every question right now
Responsiveness is a concept underpinning all Orion’s activities, which is hardly surprising for an organization that relies so heavily on fast decision-making and equally fast action, while still manufacturing to the highest standards of quality and maintaining the utmost respect for the tradition of Italian made footwear. So, when the market calls, we’re ready to act, catering to its latest demands all the way down our supply chain, from the design department through to the facilities where skilfully conceived sneaker designs are turned into expertly crafted innovative models to meet the market’s emerging tastes.
This means responsive production, a synergetic spiral of initiatives that involves all departments from research into materials to technological evolution, from design to product development, from manufacture to marketing and from communication to distribution – all of which is supervised directly by the company’s managers.
Widespread distribution
Deliveries all over the world, smooth and controlled
